The Importance of People in Organizations

Picture an organization of any kind, be it a small non-profit organization run by five team members or a large multinational corporation with thousands of employees; now take away the people. What do you have left? Not a whole lot.

You may have envisioned the organization’s physical resources as what was left behind such as empty buildings and quiet offices, or its financial resources like the money behind the business, but no matter how great an organization’s physical or financial resources, or how successful its product or service, it is clear that no organization can thrive without its foundation and its blood – its people.

How to Write Effective Subject Lines in Email Marketing

Ever get sick of all the spam emails that make it into your email inbox and wonder how many minutes of your life are wasted on hitting a junkmail button a few times a day? On the other hand, have you ever found out about a great shopping deal, networking event, or other opportunity through email that you wouldn’t have known about otherwise? You’ve probably experienced the good and bad of email marketing, and it seems that despite the dark side of spam, email marketing still works! To read the rest of this post click here 

[Written for Brighton College].

The Booming Demand for Web Marketers

If you haven’t read about web marketing before, you might want to reconsider; the industry is booming! With the on-going switch from traditional to digital media platforms in the past few years, this comes as no surprise. However, the web marketing industry is facing an issue: the lack of qualified job candidates. To read the rest of this post click here.

[Written for Brighton College]

Breaking into the Online Marketing Industry

There’s only one person in the world with a perfect Klout score of 100%, can you guess who that is? It’s not Lady Gaga, it’s not Bill Gates or even Oprah Winfrey, it’s of course, Justin Bieber; but what the heck does that even mean and why should we care?

Even if you’re not in the marketing field, you’re likely aware that a strong online presence (as Klout measures) has become a key factor in determining business or personal branding success. People are now paying close attention to the number of followers their pages have, their placement in search rankings and the strength of their content, all with the aim of driving traffic to their pages to create some form of ROI.

Marketing can be a popular choice of major for students in high school or college business programs; but graduates are facing quite the surprise when they find out exactly what analytical and technical skills are expected from them upon entering the workforce. To continue reading this article click here. 

Written for Brighton College.

5 Simple Resume Tips That Might Make All the Difference

Resume writing is tough and there are lots of mistakes to be made before your resume is completely polished and ready to go. After spending so much time on fixing up your resume, not getting any calls back never feels good; but here are 5 simple resume tips that might spare you the rejection and make all the difference.

Keep it at two pages maximum!

Employers can spend as few as 10 seconds reviewing a resume – that’s because they probably have a huge pile to go through which can be time consuming, especially for a very appealing job with plenty of applications. Having a four page resume will throw employers off; there’s no need to list everything you’ve ever done, focus on your highlights and save the rest for the interview.

Spell-check it!

Nothing looks worse than having a resume filled with typos and language errors. Make as many drafts as it takes to perfect it, and have several of your friends read over your resume to evaluate if it makes sense. You don’t want a tiny language mistake to cost you a good opportunity.

To continue reading this blog click here. 

[Written for Brighton College]